Well... HBO is using its little toe to test the temperature of the water online. The are making a new broadband service available online to Time Warner subscribers in Green Bay and Milwaukee who also have Time Warner Broadband service.
The strategy being employed here is very limited in order to limit the panic of traditional broadcasters. If HBO throws it's content online all at once, I'll run out and cancel my cable because what the heck do I need it for anyhow?
Another time that traditional media outlets are slowing down the progress of the TV/Web merger because of fears bout their revenue streams. I hold that we'll keep on spending that money somewhere. But not necessarily giving it to Time Warner.
The greatest ray of hope is in the last paragraph of the Financial Times (Yes, I read everything) article -
"In their absence, HBO executives are betting on a portfolio of niche programs, films, documentaries and sports - each with its own devoted fans."
That's what I'm saying, people - Cheaper/Leaner/Faster turn-around niche entertainment!
Full Article at the Financial Times
Thursday, January 24, 2008
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